40× Increase in Monthly Organic Leads for a Construction Payroll Compliance Firm
How a two year SEO and content strategy transformed a payroll compliance provider’s online presence by generating 595 ranking keywords, 1,600 organic visits per month and 30 to 40 qualified leads.
The Challenge
Zero Lead Volume: Despite strong demand for construction payroll compliance guidance, the site generated no organic inquiries.
- Limited Keyword Footprint: Only four tracked keywords and no keywords on page one left the brand nearly invisible in search results.
- Intense Competitive Landscape: Leading companies dominated "Davis-Bacon" and "prevailing wage" queries, crowding out emerging providers.
- Shallow Content Depth: Existing pages skimmed over crucial federal and state compliance nuances, offering minimal value to users or search engines.
- Technical Barriers: Broken links, slow load times, and crawl errors blocked indexing and hindered overall discoverability.
Keyword Ranking Growth
Over the past two years, our SEO partnership grew the site's total ranking keywords from just 4 to 596 and significantly shifted terms into top 10 and top 3 positions.
| Timeline | All Keywords | Positions 11-20 | Positions 4-10 | Positions 1-3 |
|---|---|---|---|---|
| Before Redbrick | 4 | 0 | 1 | 3 |
| 1 Year with RedBrick | 336 | 205 | 118 | 13 |
| 2 Years with RedBrick | 595 | 306 | 219 | 70 |
Our Approach
At RedBrick, we build every SEO strategy around your specific industry, continually testing new tactics, measuring results and iterating on our approach so your website never stops growing.
Technical SEO Overhaul
Technical SEO Overhaul
Conducted a full site health audit and resolved broken pages, redirect chains, and crawl issues.
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Improved site speed via image optimization, server-side caching, and streamlined code.
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Standardized meta titles, descriptions, and URL structures for clarity and keyword alignment.
Deep-Dive Solution Pages
Deep-Dive Solution Pages
Authored in-depth guides on Davis-Bacon Act compliance, WH-347 payroll reporting, and prevailing wage calculations.
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Developed clear, scannable sections with real-world examples, FAQs, and actionable checklists to serve both contractors and payroll teams.
State-Specific Landing Pages
State-Specific Landing Pages
Launched 50+ pages targeting each state's unique prevailing wage and certified payroll requirements.
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Incorporated local terminology, statute references, and regional case studies to capture high-intent search traffic.
Authority & Backlink Building
Authority & Backlink Building
Produced monthly blog posts on regulatory updates (e.g., California DIR changes, New York prevailing wage amendments).
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Secured backlinks from industry associations, government sites, and reputable trade publications to boost domain authority.
Social Media Marketing
Social Media Marketing
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Two weekly LinkedIn posts (deep dives, checklists, mini case studies) using #ConstructionCompliance to engage executives and payroll managers.
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+806.7% (+136) increase in followers, driving social signals that boosted SEO and referral traffic to compliance pages.
Continuous Optimization
Continuous Optimization
Monitored performance in Google Search Console and Ahrefs, iterating content and internal linking to elevate emerging keywords.
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A/B tested meta descriptions and title tags to maximize click-through rates for high-volume queries.
The Results
Over 24 months, our integrated strategy delivered:
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Keyword Explosion: Grew tracked terms from 4 to 595, with 70 on page 1 (up from 3).
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Traffic Surge: Monthly organic visits climbed from ~400 to 1,600, a 300% increase.
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Click Growth: Quarterly clicks rose from 4.97 K to 7.05 K, a 42% uplift year-over-year.
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Lead Generation: Consistently drove 30-40 qualified compliance inquiries per month, up from zero.
These gains not only outpaced competitors but also created a robust pipeline of construction payroll compliance prospects, directly contributing to our client's revenue growth.
Why It Matters
Interested in your own compliance success story?
Let's discuss how our SEO & content solutions can elevate your construction payroll compliance business.
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