a black and red sign

E-Commerce Case Study

Icon / Logo

10X
Increase in Leads

Icon / Logo

4X
Increase in First Page Rankings

Icon / Logo

10X
Increase in Organic Traffic

Our Impact

In a matter of two years, AED Brands became the leading online distributor in a highly competitive marketplace. A robust SEO and Pay-Per-Click strategy increased annual sales by tenfold.

Executive Summary

AED Brands faced the challenge of an underperforming website despite years of SEO efforts. Traditional approaches failed to increase sales, leading to the need for a revised plan. The new approach focused on high-value transactional keywords, aligning content with user intent, and implementing comprehensive technical SEO overhauls. Within two years, AED Brands transformed into the leading online distributor in its market, achieving an increase in annual sales. This success inspired the creation of RedBrick Web Solutions, a firm dedicated to delivering similar outcomes for other businesses through an anti-agency approach that prioritizes tailored, ethical SEO practices.

The Problem

Although AED Brands had an online presence for years, their website only captured a fraction of the market share. Engaging multiple SEO firms over the years never moved the needle. The focus was always on the wrong metrics. It became evident that a new anti-agency approach was needed to reach the e-commerce site's full potential.

Objectives & Strategies

Primary Objectives

These objectives were centered around the client’s key business goals.

  • Increase online revenue by driving more traffic.
  • Increase conversion rates.
  • Optimize the Pay Per Click campaign to improve profitability.
  • Increase the average order value.

Implemented Strategies

This strategy was centered on metrics that would result in conversions.

  • Hyper focused on results - high-value transactional keywords
  • Aligned content with correct user intent.
  • Comprehensive technical SEO overhauls
  • Improved conversions through Conversion Rate Optimization

The Results

These graphs illustrate the growth trajectory across key metrics over a 24-month period post-launch

The Conclusion

The success of AED Brands not only solidified its market dominance but also resulted in the formation of RedBrick Web Solutions, aimed at replicating these results for other businesses with an anti-agency approach, using tailored, ethical SEO practices and a focus on continuous adaptation to the dynamic digital market.