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Home Improvement Case Study
in Texas

↑248%

Increase in Organic Traffic

↑10X

Increase in Total Clicks

↑3X

Increase in PPC Conversions

From Challenges to Results: Building a PPC & Organic Traffic Success Story from the Ground Up

Timeline: 7 months

We partnered with a Texas-based home improvement company that was facing major challenges with poor PPC and SEO performance. Their PPC account and website were in disarray, requiring us to rebuild everything from scratch. Using the RedBrick strategy, we successfully turned things around—dramatically increasing their organic traffic through SEO efforts and optimizing their PPC campaigns. Our PPC specialists transformed their account into a high-performing asset, enabling us to run effective and results-driven campaigns.

The Challenge

  • Keyword Difficulty indicates how challenging it is to rank on the first page.

    Competitive SEO Landscape: Securing rankings for relevant keywords in the home improvement industry is a significant challenge, as many keywords come with high difficulty levels and cost-per-click rates.

  • PPC Account Overhaul: The existing PPC account was disorganized, requiring a complete rebuild to implement an effective strategy.

  • Lack of Local SEO: The absence of a local SEO strategy resulted in minimal visibility in local search results, hindering customer reach.

  • Ineffective Content: Headers and on-site content were filled with unnecessary flowery language, offering little value to users or search engines.

  • Technical Issues: Numerous broken pages and technical problems negatively impacted site health and performance.

The RedBrick Solution

Technical SEO Improvements

  • Fixed broken pages and resolved critical site health issues.

  • Optimized the website's structure for search engine crawling and indexing.

  • Overhauled meta titles and descriptions to boost click-through rates.

Localized Content Strategy

  • Created numerous localized landing pages to target specific regions and services.

  • Refined and optimized content and headers to improve clarity, relevance, and SEO performance.

  • Focused on increasing the number of keywords we rank on the first page for, driving greater visibility and engagement.

Our Impact

Over seven months, we implemented a cohesive SEO and PPC strategy that transformed the client's online presence. Organic traffic steadily grew, localized visibility drove a significant increase in service inquiries, and technical improvements enhanced site usability and rankings. Our targeted PPC campaigns tripled conversions and boosted revenue, showcasing how a data-driven approach delivers lasting results in competitive industries.

From Challenges to Results: The Success of RedBrick's Strategy

Faced with a disorganized and ineffective foundation, RedBrick implemented a fully optimized strategy, creating a strong account structure that delivered 3X more conversions and significantly improved ROI. This achievement, combined with a comprehensive SEO overhaul, drove the increase in organic traffic and positioned the client for sustained success in a highly competitive market.

This case study highlights RedBrick's ability to deliver measurable results through long-term strategies and technical expertise. By addressing the client's unique challenges, including technical SEO issues and the absence of a local search presence, our efforts not only resolved immediate obstacles but also established a strong foundation for sustained growth. At RedBrick, we focus on transforming complex challenges into meaningful opportunities, demonstrating that impactful results stem from innovation, precision, and a steadfast commitment to business success.

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