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Google Business Profile Scorecard Tool

1. Is your business name accurate and consistent?

2. Do you have a correct address and map pin?

3. Have you selected the most relevant business categories?

4. Do you have a detailed business description?

5. Are your hours of operation up to date?

6. Do you have at least 5 Google reviews?

7. Do you respond to reviews?

8. Have you uploaded high-quality photos?

9. Are you posting regularly to your profile?

10. Is your website link listed and working?

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What Is the Google Business Profile Scorecard?

The Google Business Profile Scorecard is a free, easy-to-use tool designed to help business owners evaluate the strength and completeness of their Google Business Profile (GBP). It works like a checklist-based quiz, guiding you through the 10 most important elements of your profile and generating a score based on your responses.

Whether you’re managing a single location or multiple service areas, your Google Business Profile is one of your most important digital assets. This tool ensures that you’re not missing key opportunities to show up in local search, build trust with potential customers, and drive more calls, website clicks, and foot traffic.

Why Google Business Profile Optimization Matters

Your Google Business Profile is often the first impression people have of your company. It shows up prominently in Google Search and Maps, and plays a massive role in local SEO. A complete, well-optimized profile not only improves your visibility but also increases customer confidence. On the flip side, an incomplete or outdated profile can lead to lost opportunities.

The Google Business Profile Scorecard helps bridge the gap between “just having a listing” and having a listing that actually drives business results.

How the Tool Works

10 Quick Questions

The tool asks you 10 yes/no/I don’t know questions about your profile. These cover the essentials—such as whether your name, address, and hours are correct; if you’ve added high-quality photos; whether you're actively collecting reviews; and if you're posting updates regularly.

Smart Scoring System

Each “yes” answer earns full credit, “no” earns zero, and “I don’t know” gives partial credit. Once you answer all the questions, the tool calculates a percentage score and gives you feedback based on your results:

  • 80–100%: Excellent – Your profile is in great shape!
  • 60–79%: Decent – But there’s room to improve.
  • Below 60%: Needs Improvement – Key areas are missing or outdated.

Instant Feedback + Next Steps

If your score is below 80%, you’ll get a helpful call to action encouraging you to schedule a free SEO audit with RedBrick. Our team will do a deep-dive into your Google listing, local rankings, and competitors—and help you create a plan to dominate your market.

Who This Tool Is For

This tool is ideal for:

  • Local business owners who want to get found more easily on Google
  • Marketing teams managing Google listings across multiple locations
  • SEO professionals conducting audits and competitive research
  • Agencies onboarding new clients who need local visibility