Pay-Per-Click Return on Investment Calculator

The PPC ROI Calculator is designed to help you estimate the return on your pay-per-click advertising spend based on a few key inputs. Here's how to interpret the results and what they can tell you about the effectiveness of your campaigns.

Estimated Monthly Revenue

This figure represents the potential monthly revenue generated from your PPC ads. It's calculated by multiplying your estimated number of monthly clicks by your website's conversion rate and your average sale value.

If this number feels unexpectedly high or low, review your assumptions, like your average order value or your conversion rate. These projections help you understand what's achievable when your PPC campaigns are well-optimized.

ROI (Return on Investment)

This metric tells you how profitable your paid ads are compared to what you're spending. It's calculated by comparing your estimated revenue against your total PPC ad spend.

A positive ROI indicates that your ads are driving more revenue than they cost — that's a good signal. A negative ROI may mean your campaigns need improvement: try tighter targeting, better ad copy, or updates to your landing pages to boost conversions.

What to Do With This Info

If your ROI is strong, it suggests your PPC strategy is working. You can use this insight to justify scaling up your ad budget or testing additional keywords, campaigns, or geographic areas to grow further.

If your ROI is flat or negative, don't panic. It's a sign to dig deeper — look at your targeting, ad relevance, or landing page experience. Sometimes small changes in messaging or structure can make a big difference. Or, bring in a team like RedBrick to help you identify opportunities for better results.