Atlanta Tree Service Case Study
800%
Increase in Leads
39X
Increase in First Page Rankings
25X
Increase in Organic Traffic
Our Impact
The dramatic increase in organic leads and website traffic, coupled with first-page rankings in multiple cities, not only elevated the tree service company's online presence but also positioned the company as a leading provider of tree services in their target markets.
Executive Summary
This case study outlines the SEO strategies implemented by RedBrick Web Solutions and the results achieved through our collaborative efforts with the client. RedBrick was tasked with improving the client's online presence to increase revenue by driving more leads through their website. Our comprehensive SEO approach included optimizing content with targeted keywords, improving technical SEO for better website performance, and strengthening local SEO to ensure prominence in local search results.
The Problem
Our client founded his tree service company in 1993. Although they had a great reputation in their service area, the business struggled to attract web leads, especially in their key service areas. Even in the busy season, our client was receiving less than five web leads per month.
Objectives & Strategies
Primary Objectives
These objectives were centered around the client’s key business goals.
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Increase revenue by generating more organic web leads and improving the quality of those leads.
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Boost the overall website traffic, particularly focusing on organic clicks.
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Drive more business in local metro areas by improving rankings for tree services in specific cities.
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Build domain authority through a targeted backlink strategy that aims to establish their website as a credible and authoritative source in the tree service industry.
Implemented Strategies
We tailored a comprehensive SEO strategy, focusing on both on-page and off-page optimization.
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Keyword Research: Identified high-value, relevant keywords targeting tree services in specific localities.
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Technical SEO: Improved website's technical aspects to enhance loading speed, mobile-friendliness, and overall user experience.
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Local SEO: Optimized Google My Business listing and local citations to improve visibility in local search results.
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Backlink Strategy: Implemented a targeted backlink strategy to build domain authority and relevance in the tree service industry.
The Results
These graphs illustrate the growth trajectory across key metrics over a 9-month period post-launch.
The Conclusion
The success of the SEO campaign highlights the power of a well-structured and executed strategy. It has significantly strengthened the company's online presence, solidifying their reputation as a leading provider of tree services in their target markets.