SEO Return on Investment Calculator

The SEO ROI Calculator is designed to help you estimate the return on your search engine optimization investment based on a few key assumptions. Let's break down what the results mean and how to use them to guide your marketing decisions.

Estimated Monthly Revenue

This figure represents how much revenue you could potentially generate from organic traffic each month. It's calculated by multiplying your estimated monthly traffic by your website's conversion rate and your average sale value.

If this number seems surprisingly high or low, it's worth reviewing your assumptions — for instance, whether your average order value or conversion rate is accurate for your industry. This is a projection, not a guarantee, but it gives you a realistic sense of what's possible when SEO is executed effectively.

ROI (Return on Investment)

ROI tells you how profitable your SEO efforts are relative to how much you're spending. It's calculated by comparing your projected revenue against your monthly SEO investment.

A positive ROI means your SEO strategy is likely producing more revenue than it costs, which is exactly what you want. A negative ROI suggests that the traffic you're getting isn't translating into enough value yet, which might mean you need to refine your targeting, optimize your website for conversions, or review your keyword strategy.

What to Do With This Info

If your projected ROI is strong, that's a good sign that SEO can be a sustainable long-term channel for your business. Use this insight to confidently allocate more resources into SEO — whether that means publishing more content, building backlinks, or hiring an expert team like RedBrick.

If your ROI is weak or flat, it doesn't mean SEO "doesn't work." It means your current traffic might not be aligned with your buyers, or you're not capturing enough of the demand through your website. Focus on improving conversion rates, call-to-actions, or page speed, all of which can make a measurable difference.