Atlanta Landscape Company

Case Study

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58%
Increase in Organic Traffic

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4X
Increase in Clicks

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56%
Increase in First Page Rankings

Our Impact

RedBrick Web Solutions collaborated with the client to significantly increase lead generation, organic traffic, service localization, and first-page rankings, positioning the client as a more competitive and profitable business in their industry.

Executive Summary

In this case study, RedBrick Web Solutions worked with the client to update their online presence, significantly boosting lead generation, organic traffic, and first-page rankings. By optimizing the website with targeted local and transactional keywords and enhancing local SEO efforts, we effectively increased the company's visibility and market competitiveness. The SEO strategy established the client as a top provider in the landscaping industry, ensuring continued growth and market expansion.

The Problem

The company's primary challenge was generating leads despite having a strong reputation, particularly due to their recognition on HGTV. However, their online presence was lacking, which hindered their ability to attract new business. The client was particularly focused on having a well-designed website to enhance their digital presence and drive lead generation.

Objectives & Strategies

Primary Objectives

These objectives were centered around the client’s key business goals.

  • Increase online revenue by driving more traffic.
  • Increase conversion rates.
  • Optimize the Pay Per Click campaign to improve profitability.
  • Increase the average order value.

Implemented Strategies

This strategy was centered on metrics that would result in conversions.

  • Used high-value transactional keywords.
  • Aligned content with correct user intent.
  • Comprehensive technical SEO overhauls
  • Improved conversions through Conversion Rate Optimization

The Results

These graphs illustrate the growth trajectory across key metrics over a 24-month period post-launch

The Conclusion

The effectiveness of the SEO campaign highlights the impact of a thoughtfully planned and implemented strategy. It has notably improved the company's online visibility, lead generation, and first-page rankings, solidifying their reputation as a top landscaping service company in their target areas.