Landscape Company
in Atlanta, GA
The Challenge
Despite a strong industry reputation and recognition on HGTV, the landscape company faced challenges in lead generation due to an underperforming online presence. With a keen focus on digital enhancement, the client needed a well-designed website and improved visibility to attract new business and drive lead generation in a competitive market.
The RedBrick Solution
Key Business Goals
Our objectives focused on increasing online revenue through higher traffic, conversion rates, and optimizing PPC for profitability. Raising average order value was another key goal to drive greater revenue impact.
Our Strategic Approach
We used high-intent transactional keywords and aligned content with user needs for relevance. A technical SEO overhaul optimized site performance, while Conversion Rate Optimization (CRO) techniques boosted lead conversions, creating a comprehensive approach that improved both engagement and lead generation.
Our Impact
With our focused local SEO strategy, we dramatically increased organic traffic and lead generation, positioning the company as a recognized industry leader. This momentum has sustained growth even amidst the seasonal challenges faced by the landscaping sector. Our efforts have resulted in the company ranking on the first page for nearly 400 keywords, with an impressive 112 of those in the top three positions. This substantial visibility highlights the powerful impact of our SEO initiatives and solidifies the company's authority in the market.
Delivering Lasting Impact Through Strategic SEO
The results of this SEO campaign underscore the effectiveness of a well-structured and implemented strategy. RedBrick Web Solutions' efforts have significantly enhanced the client's online visibility, lead generation, and first-page rankings, securing their reputation as a leading landscaping service provider in their target regions. The campaign's success demonstrates how thoughtful, goal-oriented SEO can elevate a business's digital presence and drive sustainable growth.