Atlanta Plumbing Company
Case Study
5X
Increase in Leads
262%
Increase in First Page Rankings
6X
Increase in Organic Traffic
Our Impact
RedBrick collaborated with the client to boost their lead generation, resulting in a substantial increase in potential business opportunities. By significantly improving their first-page rankings, their visibility in a competitive market was improved. Our efforts also led to an increase in organic traffic to their website, allowing the client to reduce their reliance on paid advertising and achieve more cost-effective growth. Overall, our work has made the client a more competitive and profitable entity in the plumbing industry.
Executive Summary
This case study outlines the SEO strategies implemented by RedBrick Web Solutions and the results achieved through our collaborative efforts with the client. RedBrick was tasked with decreasing how much the client relied on Pay Per Click (PPC) and increasing their website's SEO to generate more traffic and conversions. Our comprehensive SEO approach included optimizing content with targeted keywords, improving technical SEO for better website performance, and strengthening local SEO to decrease reliance on PPC.
The Problem
Our client had built an excellent reputation, backed by outstanding customer reviews. However, their marketing budget was heavily skewed towards PPC advertising in a highly competitive market. This heavy reliance on PPC for lead generation began to strain profits. To sustain growth, the company needed a more reliable strategy to boost organic traffic and generate leads more cost-effectively.
Objectives & Strategies
Primary Objectives
These objectives were centered around the client’s key business goals.
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Increase profitability by generating more organic web leads and reducing reliance on PPC.
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Improve local rankings in metro cities to drive more business.
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Improve conversion rates for web leads.
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Build domain authority through a targeted backlink strategy that aims to establish their website as a credible and authoritative source in the plumbing services industry.
Implemented Strategies
We tailored a comprehensive SEO strategy, focusing on both on-page and off-page optimization.
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Keyword Research: Identified high-value, relevant keywords targeting plumbing services in specific localities.
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Technical SEO: Improved website's technical aspects to enhance loading speed, mobile-friendliness, and overall user experience.
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Local SEO: Optimized Google My Business listing and local citations to improve visibility in local search results.
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Backlink Strategy: Implemented a targeted backlink strategy to build domain authority and relevance in the plumbing services industry.
The Results
These graphs illustrate the growth trajectory across key metrics over a 9-month period post-launch.
The Conclusion
RedBrick effectively reduced the client's reliance on PPC advertising by implementing a targeted SEO strategy. By optimizing content, improving technical SEO, and enhancing local search visibility, we boosted organic traffic and conversions. This shift away from PPC allowed the client to optimize their marketing budget by reducing PPC costs, and led to increased profitability, positioning the client as a top choice in their market.