6x Organic Traffic Boost for an Atlanta Plumbing Company

With escalating costs tied to PPC advertising, the plumbing company struggled to maintain profitable growth. Despite excellent service reviews and a solid reputation, they relied on paid ads to sustain visibility in local search results. RedBrick recognized the need to strengthen their organic presence to create a sustainable lead generation model that would allow the company to allocate resources more efficiently and improve long-term profitability.

Key Business Goals

Our strategy focused on increasing profitability by generating organic leads to reduce the client's reliance on PPC. We prioritized improving local search rankings in metro areas, enhancing web lead conversion rates, and building domain authority through a targeted backlink strategy to establish the client as an industry authority.

Our Strategic Approach

We developed a well-rounded SEO plan targeting key on-page and off-page areas. Through keyword research, we identified high-value local terms relevant to plumbing, while technical improvements enhanced site speed, mobile usability, and user experience. Local SEO efforts included optimizing Google My Business and citations for better visibility, and a focused backlink strategy helped strengthen the site's authority in search rankings.

We significantly enhanced both traffic and credibility for our plumbing client by implementing a content strategy focused on answering common plumbing questions. By frequently posting informative blogs that addressed the needs and concerns of homeowners, we not only provided valuable insights but also positioned the client as an authority in the plumbing industry. This approach drove organic traffic to the website, as users seeking solutions found the content relevant and helpful, ultimately increasing engagement and trust in the brand.

The success of our SEO strategy positioned the plumbing company as a top choice in their service area. By decreasing their reliance on paid ads and fostering organic growth, RedBrick created a foundation for sustainable lead generation that empowered the client to grow profitably. This impactful transformation underscores the value of a collaborative SEO approach and highlights how aligned objectives and proven strategies can fuel long-term success.