USAI Weekly Update

After back-to-back months of significant growth, we have hit a plateau despite our overall ranking picture improving. While there is data to suggest (via Google Keyword Planner) that this is a slower time of year for our industry, it is worth noting we are focusing more on individual rankings rather than the raw traffic number as a whole.

1. Significant Improvements:

   • "insulation services" moved up 10 positions, now ranking 1st. This keyword has low competition and has brought in 301 visits.
   • "insulation companies" improved by 22 positions, now in 14th place. It's a low-competition keyword with a modest search volume, making this a notable gain.
   • "insulation for walls" jumped 14 positions to 12th place. Despite moderate competition, it shows potential for further growth.

2. New Keyword Entry:

   • "foam insulation contractors near me" entered the rankings at 3rd place. This localized keyword has very low competition and has already generated 18 visits.

3. Steady Gains:

   • "home insulation services" improved by 4 positions, now ranking 5th.
   • "injection foam insulation" moved up 1 position to 3rd place. Both keywords have low competition, indicating they are solid performers.

4. High Volume Keywords:

   • "insulation" increased by 5 positions to 11th. It has high search volume but faces more competition.
   • "attic insulation near me" moved up 4 positions to 18th. With low competition and decent search volume, it has room for further improvement.

5. Areas for Focus:

   • "insulation tax credit" and "what is r value in insulation" both moved up slightly, but they are in more competitive spaces. Continued effort on these could lead to better rankings.
   • "usa insulation of toledo" holds the 1st position but is a low-volume, brand-specific search.

Most of our current work is localizing the old generic universal content for our service areas. We are optimizing the franchise pages' spray foam and blown-in foam sections.

USA Insulation has seen strong keyword performance, particularly in low-competition areas. There are still opportunities for improvement, especially with more competitive keywords. Overall, the trend shows increased visibility and traffic.