USAI Weekly Update

Week of 8/12

SEO Update

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Site Traffic Insights

After back-to-back months of significant growth, we have hit a plateau despite our overall ranking picture improving. While there is data to suggest (via Google Keyword Planner) that this is a slower time of year for our industry, it is worth noting we are focusing more on individual rankings rather than the raw traffic number as a whole.

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Keyword Ranking Insights

  1. Significant Improvements:

    • "insulation services" moved up 10 positions, now ranking 1st. This keyword has low competition and has brought in 301 visits.
    • "insulation companies" improved by 22 positions, now in 14th place. It's a low-competition keyword with a modest search volume, making this a notable gain.
    • "insulation for walls" jumped 14 positions to 12th place. Despite moderate competition, it shows potential for further growth.
  2. New Keyword Entry:

    • "foam insulation contractors near me" entered the rankings at 3rd place. This localized keyword has very low competition and has already generated 18 visits.
  3. Steady Gains:

    • "home insulation services" improved by 4 positions, now ranking 5th.
    • "injection foam insulation" moved up 1 position to 3rd place. Both keywords have low competition, indicating they are solid performers.
  4. High Volume Keywords:

    • "insulation" increased by 5 positions to 11th. It has high search volume but faces more competition.
    • "attic insulation near me" moved up 4 positions to 18th. With low competition and decent search volume, it has room for further improvement.
  5. Areas for Focus:

    • "insulation tax credit" and "what is r value in insulation" both moved up slightly, but they are in more competitive spaces. Continued effort on these could lead to better rankings.
    • "usa insulation of toledo" holds the 1st position but is a low-volume, brand-specific search.
Content

Content Updates

Most of our current work is localizing the old generic universal content for our service areas. We are optimizing the franchise pages' spray foam and blown-in foam sections.
Thoughts

Final Thoughts

USA Insulation has seen strong keyword performance, particularly in low-competition areas. There are still opportunities for improvement, especially with more competitive keywords. Overall, the trend shows increased visibility and traffic.

Analysis