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Expo Home Improvement Weekly Updates

Site Performance Weekly Updates

Site Traffic Insights

Over the past three months, we reached a 12-month all-time high in clicks, with 7.25K clicks, up from 6.41K during the same period last year. Impressions also saw a significant increase, rising from 602K to 888K year-over-year

Biggest Movers This Week

Over the last week, we've observed significant upward movement across various keywords. The top three biggest keyword movers include:

  • "Walk in shower contractors": Improved by 94 positions.
  • "Austin home additions": Jumped 71 positions.
  • "Home improvement company": Advanced by 69 positions.

Overall, there's a clear pattern of ranking positions, suggesting that strategies are being effectively implemented.

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Content

Content Updates

The next section on the "Texas locations" page (window replacement and door replacement) has been completed, and the localized cabinet refacing pages have been submitted for approval.
Thoughts

Final Thoughts

While PPC optimization continues to remain the top priority, our SEO and site restructuring efforts at large continue to show strong signs.

The site's enhanced structure and targeted keyword efforts have not only improved user experience but also positioned Expo Home for sustained growth in both paid and organic channels. As we continue to refine our approach, we're confident that this momentum will lead to even greater visibility, engagement, and conversions in the coming months.

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