Vector Choice Weekly Updates
Executive Summary
28-Day Overview
Site Performance Updates
Understanding the Latest Metrics
Over the past 28 days, the website has received 331 clicks from Google Search, with notable traffic spikes occurring around August 13th, August 19th, and August 29th. Although there have been fluctuations, the activity remains consistent. However, overall clicks have decreased by 29%.
Growth Insights
Several key trends are emerging from the recent content performance data:
Increased Interest in Industry-Specific News: The blog post on the Microsoft outage of July 19th, 2024, is seeing consistent traffic, suggesting that users are highly engaged with timely, industry-related content. This highlights the importance of addressing current events and issues relevant to your audience.
Growth in Acquisition-Related Content: The press release about Vector Choice's acquisition of Jobecca Technology Group saw a substantial 150% increase in traffic. This indicates that acquisition news and company growth updates resonate well with the audience, potentially reflecting interest in company milestones and strategic moves.
Steady Local Engagement: The Washington, DC page's performance shows that localized content remains a strong driver for attracting visitors. This trend points toward the effectiveness of creating region-specific pages that cater to local markets.
These trends suggest a growing interest in both company news and location-specific services, positioning the brand as both an industry thought leader and a trusted local provider.
Top Performers
The homepage and the Lubbock, TX page have continued to generate the highest traffic over the past 28 days. The high volume of traffic to these pages demonstrates strong brand visibility and customer interest, particularly in key locations like Lubbock. This continued traffic flow plays a vital role in enhancing both brand recognition and potential customer inquiries.
Ranking Keywords
Several key terms have shown substantial improvements in search engine rankings. Notably:
- "HIPPA compliance consulting firms" jumped 40 positions from 60 to 20, which is three positions higher than last week.
- "HIPPA security consulting" climbed 26 spots to position 19.
Over the past 28 days, Vector Choice experienced several key terms moving up positions. Our team specifically noticed an improvement in the keyword "HIPPA compliance consulting firm." Compared to last week, the keyword moved up three positions. Vector Choice has some keywords with locations ranking, which is worth noting because it improves Vector Choice's visibility in local searches.