USA Insulation Weekly Updates

Executive Summary

28-Day Overview

This week's report will evaluate how RedBrick's SEO strategies have affected USA Insulation's website and analytics. It will outline the number of clicks on the site, the sites that grew the most, the most popular sites, and the biggest keyword movers over the past 28 days. A service page was one of the most popular pages this month, alluding to the fact that users are going to the website to book a service. Additionally, USA Insulation experienced significant jumps in many keyword positions, increasing visibility. The RedBrick team also published two blogs entitled "Top 3 Types of Insulation For Your Attic" and "Why Blown in Insulation is a Top Choice for Homeowners."

This report will serve as a valuable resource for understanding the direct impact of RedBrick's SEO efforts on USA Insulation's digital presence, paving the way for further strategic plans.

Site Performance Updates

Understanding the Latest Metrics

Over the past 28 days, your website has received 5,235 clicks from Google Search. The traffic shows consistent activity with periodic fluctuations, peaking at around 225 clicks on certain days. Despite a slight 6% decrease compared to the previous period, the overall traffic remains strong and steady, indicating ongoing user engagement with your content.

Growth Insights

Content growth has been strong, with key pages seeing significant traffic increases. The FAQ page is up 83%, Boulder-Fort Collins page up 360%, and the blog on insulation lifespan up 1,700%. Tampa Bay and Buffalo pages also saw rises of 540% and 39%, respectively. This growth reflects increased visibility and engagement.

Top Performers

The highest-trafficked pages over the past 28 days are the homepage with 788 clicks, the Injection Wall Foam service page with 322 clicks, and the Locations page with 152 clicks. Additional popular pages include the cost-related page for Injection Wall Foam, the Reviews page, and the Buffalo location page, each contributing significantly to overall site engagement. These top-performing pages are driving substantial traffic, highlighting the effectiveness of targeted content in attracting and retaining visitors. This focus on popular content is crucial in maintaining and increasing site visibility and user interaction.

Ranking Keywords

Several key terms have shown substantial improvements in search engine rankings. Notably:

"Attic sealing near me" jumped 76 positions from 82 to 6.
"Basement insulation companies near me" climbed 57 spots to position 8, landing it on the first page.
"Comfort insulation" jumped 54 positions from 60 to 6.
"Insulator foam" moved from position 104 to 20.

Over the past 28 days, USA Insulation experienced several key terms making significant leaps. RedBrick's optimization efforts are moving results in the right direction as we continue to strengthen USAI's online visibility and drive more traffic to the services.