O'Neill Weekly Update

• Organic traffic has seen significant growth, particularly from February to May 2024. The site now consistently stabilizes around the 2,000 mark, reflecting a strong and sustained increase in organic reach.
• Despite brief fluctuations, the long-term growth trend remains positive, with traffic levels significantly higher than a year ago.
  
• This steady increase and stabilization at higher traffic levels demonstrate the effectiveness of the ongoing SEO and content strategies.

Recent keyword performance shows strong improvements:

• "Viola flower" moved up 4 positions to rank 8th, contributing 8 visits.
• "Crab grass pictures" saw a 2-position jump to rank 12th, bringing in 21 visits.
  
• "Pergola install near me" made a significant leap of 24 positions, now ranking 7th with 5 visits.
  
• "Dry creek bed cost" improved by 3 positions to take the top spot, adding 5 visits.
  
• "Artificial turf installation company" saw a massive jump of 78 positions, now ranking 6th with 3 visits.

These gains in keyword rankings are directly contributing to the observed organic traffic growth. The focus on targeted keywords and relevant content is clearly enhancing visibility and driving more traffic to the site.

The team created a detailed blog post about the Burning Bush, focusing on its characteristics, care tips, and seasonal relevance. This content is designed to capture search interest around fall landscaping and gardening topics, contributing to ongoing organic traffic growth. The blog post incorporates targeted keywords relevant to fall landscaping and gardening.

This update aims to sustain and build upon the current organic traffic growth, particularly as the site prepares for seasonal shifts in search behavior.

We're coming out of the summer lull in industry-wide traffic. Data projects that we will see an increase in traffic from mid- to end-November.

Comparing the last 3 months of search console data shows the following:

2024: 9.85K Clicks

2023: 3.64K Clicks