O'Neill Weekly Update

• Organic traffic has grown significantly, particularly from February to May 2024. The site now consistently stabilizes around 2,500 clicks per month.
• We saw 2.58k clicks in July and are estimating around 2.8k clicks this month.
• Despite a brief drawdown in the summertime, we continue to get more form submissions month-over-month. The slight decline has since recovered, and we're making higher highs.
  
• This steady increase and stabilization at higher traffic levels demonstrate the effectiveness of the ongoing SEO and content strategies.

Recent keyword performance shows excellent improvements:

• Almost every service area has increased in position and, naturally, in traffic.
• "sod installation near me" is teetering between positions 9-11
  
• "Pergola install near me" jumped 24 positions, ranking 7th with five visits.
  
• "Dry creek bed cost" improved by three positions to take the top spot, adding five visits.
  
• "Artificial turf installation company" saw a massive jump of 78 positions, now ranking 6th.

These gains in keyword rankings directly contribute to the observed organic traffic growth. Focusing on targeted keywords and relevant content enhances visibility and drives more traffic to the site.

Our primary focus in the coming weeks will be on additional fall-focused services. We want to ensure we're positioned appropriately to capture these seasonal keywords. We've already made progress, but we can tighten up our net by localizing these searches.

Additionally - our goal is to post regular articles that build authority in the industry in Google's eyes. This also helps internal linking opportunities and directs these people to our landing pages.

We're coming out of the summer lull in industry-wide traffic. Data projects that we will see an increase in traffic from mid- to end-November. We are already seeing an increase in volume and have seen no signs of slowing online form submissions. Our goal is to position the site appropriately for the various seasons. We're keeping an eye on other players on the field as well.

Comparing the last 3 months of search console data shows the following:

2024: 9.85K Clicks

2023: 3.64K Clicks