eMars Weekly Update

Organic Traffic Growth:

• The organic traffic has significantly increased since March 2024, with notable spikes in May, June, and August 2024. This growth indicates that the SEO efforts are paying off, leading to more visibility and traffic.
• Several keywords have seen improved rankings, with keywords like "prevailing wages california" moving up by 21 positions, "45u" moving up by 9 positions, and "wh 347 form" improving by 5 positions. These improvements suggest effective SEO strategies in place.
  
• The blog content related to "certified payroll" and "prevailing wages" is performing particularly well, driving the majority of the organic traffic. The URLs associated with these topics rank well and contribute significantly to the website's overall traffic.
  

In the past week, the biggest movers in organic search traffic for our client's website include the keywords "what is certified payroll," which skyrocketed with a +274 increase in traffic, moving up to the #1 position. Additionally, the "prevailing wage" was significantly boosted, gaining +95 in traffic and securing a spot within the top 10.

Other notable movers include "prevailing wages california," which jumped up 21 positions, and "45u," advancing 9 positions. These substantial gains reflect the effectiveness of the recent SEO efforts and content optimization strategies, particularly in high-volume, low-competition areas.

This past week, our primary focus has been advancing the Google Ads initiative currently in progress. We are dedicated to developing content tailored for both organic search and pay-per-click campaigns.

This week's organic traffic report highlights the continued upward trajectory of our SEO efforts, with significant gains in both keyword rankings and overall traffic.

The focused optimization on key topics such as payroll and wage-related content has proven to be highly effective, driving substantial increases in visibility and user engagement. The most significant movements in our keyword rankings further emphasize the value of targeting high-volume, low-competition keywords, resulting in top positions and driving a surge in traffic.

Moving forward, it's essential to maintain this momentum by optimizing existing content while exploring new keyword opportunities to sustain growth.

Overall, the performance metrics indicate that we are on the right track, and with consistent effort, we can expect to see even greater results in the coming weeks.