Vector Choice Weekly Updates

Executive Summary

28-Day Overview

This week's report will evaluate how RedBrick's SEO strategies have affected Vector Choice's website and analytics. It will outline the number of clicks on the site, the sites that grew the most, the most popular sites, and the biggest keyword movers over the past 28 days.

The RedBrick team corrected tens of pages that contained orphan pages, which are pages that are not properly linked. One big takeaway from this week is that many keywords were localized to a specific city in Texas, enhancing Vector Choice's visibility within that area. The same city also attracted lots of traffic for its location page.

This report will serve as a valuable resource for understanding the direct impact of RedBrick's SEO efforts on Vector Choice's digital presence, paving the way for further strategic plans.

Site Performance Updates

Understanding the Latest Metrics

Over the past 28 days, the website has received 380 clicks from Google Search, with traffic peaking around August 6th, August 13th, and August 27th. Despite fluctuations, there has been consistent activity, though overall clicks are down by 10%.

Growth Insights

Content has shown significant growth compared to the previous period, with key pages experiencing notable increases in traffic. The Support Center page saw a 100% increase in clicks, while the Press Release from August 2023 achieved a remarkable 300% growth. Additionally, the Why Vector Choice page and the VOIP Houston page also contributed to the positive trend, further strengthening the website's visibility. This growth indicates enhanced engagement and interest in the brand, likely leading to increased inquiries and potential conversions

Top Performers

The homepage and contact page have been the most trafficked pages over the past 28 days, with the homepage receiving 165 clicks and the contact page receiving 21 clicks. Additionally, the Lubbock, TX, and team pages also attracted significant attention, further driving engagement. This high traffic to key pages indicates strong interest and interaction with the brand, likely contributing to increased customer inquiries and brand recognition. The impact of this traffic highlights the effectiveness of the current content strategy in drawing potential customers to critical conversion points.

Ranking Keywords

Several key terms have shown substantial improvements in search engine rankings. Notably:

"Lubbock IT solution" jumped 38 positions from 46 to 8, landing it on the first page.
"CTO services" climbed 19 spots to position 18.
"IT support Lubbock" jumped 14 positions from 28 to 14.

Over the past 28 days, Vector Choice experienced several key terms moving up positions. RedBrick's optimization efforts are moving results in the right direction as we continue to strengthen Vector Choice's online visibility and drive more traffic to the services. There were many keywords that were localized to Lubbock, TX which is worth noting because the SEO efforts are effectively targeting and attracting a local audience.