USA Insulation Weekly Updates

Executive Summary

28-Day Overview

This week's report will evaluate how RedBrick's SEO strategies have affected USA Insulation's website and analytics. It will outline the number of clicks on the site and the sites that grew the most over the past 28 days. It will also review your top pages' changes in traffic over the past 7 days.

This week, the RedBrick team used the information you provided us to write 8 blog posts.

USA Insulation has seen traffic increases over the past week on key web pages, particularly the home page, which remains the top performer. Local review pages like Tri-State and Pittsburgh are gaining traction, indicating effective local SEO and increased customer interest in reviews.

Site Performance Updates

Understanding the Latest Metrics

Over the past 28 days, USA Insulation has received 4,934 clicks from Google Search. The traffic pattern demonstrates periodic fluctuations, with peaks reaching close to 225 clicks on certain days. There is an 11% decrease compared to the previous period, but the overall trend indicates consistent engagement with the site content, showcasing sustained interest from users.

Growth Insights

Content growth continues to be strong, with notable increases across key pages. The blog "How Long Does Insulation Last" saw a remarkable 2,200% increase in traffic. The Tampa Bay page experienced a 182% rise, while the "Evolution of Insulation" blog increased by 51%. These gains demonstrate improved visibility and growing engagement with the content, driven by relevant search queries like "paper insulation" and "foam board insulation."

Traffic Changes

Over the past 7 days, there have been notable changes in USA Insulation's top pages' traffic:

1. Home Page Traffic: The homepage remains the strongest performer with 4897 visits, an increase of 274 over the previous period.

2. Local Review Pages: Several localized review pages saw notable increases:

Tri-State Reviews: Traffic surged from 76 to 179 visits (+103). This indicates growing interest in customer feedback, likely due to SEO work targeting local markets.
Pittsburgh Reviews: A jump from 6 to 29 visits (+23) shows a similar pattern, where potential customers are increasingly relying on reviews to make decisions.

3. Pricing and Cost-related Pages: The page titled "How much does USA Insulation Premium Injection Wall Foam cost?" saw an increase from 448 to 519 visits (+71), showing that potential customers are highly interested in cost-related information. This suggests that pricing transparency is crucial to attracting traffic. Expanding this content with detailed cost breakdowns, cost comparisons, and financing options could further boost engagement.

4. Location Pages: Some location pages, such as East Valley Phoenix (up by 38 visits), showed significant growth. This demonstrates that localized pages are crucial for driving local traffic.

USA Insulation's traffic trends show solid performance in key areas like local reviews, pricing queries, and the homepage, with opportunities for improvement in underperforming location pages.

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