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USA Insulation Weekly Updates

Site Performance Weekly Updates

Site Traffic Insights

  • Traffic Stability: July's click rates showed fewer significant drops and quicker recoveries compared to June.
  • Continued Success: Focus on the strategies that drove July's improvements for future growth.
  • Mitigate Declines: Investigate and address the causes of end-of-month traffic declines to sustain higher performance.
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Biggest Movers This Week

This week's keyword rankings have shown significant improvements, with all targeted keywords now appearing on Page 1.

  • "Attic Sealing Near Me" jumped from 86 to 6, moving up 80 spots.
  • "Basement Insulation Companies Near Me" jumped from 56 to 8, moving up 48 spots.
  • "Pipe Insulation Companies Near Me" jumped from 41 to 7, moving up 34 spots.
  • "Spray Insulation Services Near Me" jumped from 35 to 3, moving up 32 spots.

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Content Updates

Completed Scheduled Blog Post:

  • Title: Eco-Friendly and Effective: The Advantages of Blown-In Cellulose Insulation

  • Content Highlights: Explained the composition, benefits, and eco-friendly nature of blown-in cellulose insulation, emphasizing its recycled content, low embodied energy, and waste reduction.

  • Keywords: insulation benefits, cellulose insulation lifespan, cost, and eco-friendly aspects

Content Updates to Localized Pages:

  • Added Spray Foam Insulation to localized service pages to broaden audience reach and enhance service offerings.
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Final Thoughts

Achievement Highlights

  • Traffic Stability: July showed fewer significant drops and faster recoveries, indicating effective strategies that should be continued.
  • Blog Post on Blown-In Cellulose Insulation: This post highlighted the eco-friendly benefits, enhancing the site's authority on sustainable options.
  • Localized Page Updates: Added Spray Foam Insulation to broaden service offerings and boost local search relevance.

Impact

These efforts have strengthened the site's foundation for growth, improved search visibility, and positioned the site as a resource for insulation services.

Next Steps

  • Working with Matt on Location Page SEO Optimization

  • Begin Project To Increase Content on Location Landing Pages

  • Continue SEO-Optimizing Local Service Pages (Blow in, Spray-Foam, Injection, etc).

Questions?

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