Rooter Plus Weekly Updates

• Organic traffic increased 2.34% from June to July—a mainly flat month, which we saw amongst the industry.
• From July to today, organic traffic has increased by 14.31% month over month. We estimate a potential 20% rise.

Several key terms have shown substantial improvements in search engine rankings. Notably:

• "How to shut off shower water" jumped 66 positions from 80 to 14.
• "Water ball valve on or off" also saw a rise, climbing 24 spots to position 15.
• "How far apart are the lids on a septic tank" also performed well, advancing 23 positions to rank 9.

Moving your keywords up to the first and second pages of search results signifies a significant improvement in online visibility and user engagement. This elevation often leads to increased website traffic and potentially higher conversion rates, making it a crucial achievement for our SEO strategy.

The increase in informational keyword-driven blog traffic suggests that the site is reaching users seeking valuable industry knowledge. This growth in organic search visibility for informational queries reinforces the site's position as a trusted, authoritative resource.

Achievements Highlighted:

• Many keywords moved up positions, landing them on the first and second pages.
• Increase in organic traffic.
• 214 form submissions in June, 235 form submissions in July, 250 projected submissions in August.

Impact of Efforts:

• The improved KW rankings have increased visibility because most users don't look beyond the first few pages when searching for information, so higher rankings lead to more potential customers discovering your business.
• An increase in organic traffic means your website is being found more often through non-paid search engine results, leading to sustainable growth.
  
• The increase in form submissions from June to August indicates that your website is successfully converting visitors into potential customers. Each form submission represents a lead, which is a valuable opportunity for your sales team.