O'Neill Weekly Update

Site Performance Updates

Site Traffic Insights

The data shows a total of 2,906 clicks from Google Search, reflecting a 25% increase over the analyzed period. The trend indicates fluctuations in daily click activity, with notable peaks around August 10-11, August 24, and September 1, where clicks exceeded 120. While there were brief declines in activity between these spikes, the overall trajectory is positive, supporting the growth observed in search traffic during this timeframe. The general consistency of activity after August 18 suggests a stable level of user engagement through the latter half of the period.

Leading Pages

The data showcases the top-performing content for the website over the past 28 days. The most popular blog post, titled "5 Great Fall Flowers for Georgia Gardens," garnered 886 clicks, with top search queries like "fall flowers in Georgia" driving traffic. The second most popular post, "Is It Better to Bag or Mulch Your Grass Clippings When Mowing Your Lawn," received 572 clicks, with queries related to mulching lawn mowers being the primary driver. The third post, "The Best Guide to Viola Flowers: Planting, Care Tips, and More," accumulated 224 clicks, with search interest focused on "viola plant care" and related terms. This indicates strong user interest in seasonal gardening topics and practical lawn care advice.

Content

Content Updates

This week, our focus has been on localizing artificial turf service pages to better connect with local target users. This approach improves our visibility for searches within the areas we serve. While we've made significant progress, further fine-tuning these pages with a local emphasis will allow us to capture even more relevant search traffic.

Keyword Rankings

Several key terms have shown substantial improvements in search engine rankings. Notably:

  • "Different types of landscape rock" jumped 87 positions from 90 to 3, landing it on the first page.
  • "Milton lawn care" climbed 72 spots to position 12.
  • "How often should you mow your lawn in the fall" jumped 62 positions from 76 to 14.

Over the past 28 days, O'Neill Landscape Group experienced several key terms moving up positions. Since the RedBrick team has been incorporating high-ranking keywords into their blog posts, more people are discovering these posts to answer their queries, leading to increased traffic on O'Neill's site, and potentially more customers. Keywords localized to Milton have also made big changes this week, showing that RedBrick's localization efforts are working.