iS3 Weekly Updates
Executive Summary
28-Day Overview
This week's report will evaluate how RedBrick's SEO strategies have affected iS3's website and analytics. It will outline the number of clicks on the site and the sites that grew the most over the past 28 days.
The biggest takeaway for this week is the strong performance of the structured cabling page, which has now ranked in the top 3 for growing content.
The team is actively refining and updating the partner pages, focusing on improving headers, optimizing keywords, and boosting the word count by 10%.
Site Performance Updates
Understanding the Latest Metrics
Over the past 28 days, the website received 404 clicks from Google Search, with fluctuating traffic. Peaks reached just under 20 clicks, while dips dropped below 10 clicks. Overall, there was a 5% decrease in traffic compared to the previous period.
Growth Insights
The homepage and blog "How Gate Access Codes Work" remain as top performers, with a 30% increase in traffic compared to previous data. Notably, the service page for "Structured Cabling" has surged by 100%, entering the top 3 growing pages. While the top two pages have consistently led in traffic, the rise in service-related traffic—especially to "Structured Cabling"—signals increased interest in core offerings, bringing more qualified leads to the site.
Traffic Changes
The RedBrick team is actively refining the website content through an ongoing overhaul, so the full impact of our efforts is not yet reflected in the traffic data. We must remain patient as updates are gradually implemented, and minimal changes in website traffic are expected during this transition. However, these are the current changes to note:
- The "OpenPath" page saw a significant increase in traffic.
- Most of the other pages were stagnant.