iS3 Weekly Updates

Executive Summary

28-Day Overview

This week's report will evaluate how RedBrick's SEO strategies have affected iS3's website and analytics. It will outline the number of clicks on the site, the sites that grew the most, the most popular sites, and the biggest keyword movers over the past 28 days. The biggest takeaway for this week is that while the blogs are continuing to gain traffic, there has also been an increase in traffic to the service pages. This is a positive aspect to note because is3 is gaining more users that are looking to buy products and not just learn information. This will hopefully lead to an increase in profits and continue to establish iS3's reputation in the tech service industry.

Site Performance Updates

Understanding the Latest Metrics

Over the past 28 days, the website received 409 clicks from Google Search, showing consistent traffic with peaks nearing 30 clicks and dips just below 10 clicks. Overall, there was a 4% increase in traffic compared to the previous period.

Growth Insights

Recent content updates led to significant growth across key pages. The "How Gate Access Codes Work" blog traffic increased by 30%, and the turnstile security page saw a 600% surge. Other pages, like the homepage and structured cabling, grew by 14% and 86%, respectively. While the blog "How Gate Access Codes Work" continues to gain traffic, which isn't the primary focus, there has been a noticeable increase in traffic to service pages that previously had little to no traffic. This shift is exactly what we want to see, as it indicates growing interest in core services, driving more qualified leads to the website.

Top Performers

The highest-trafficked pages over the past 28 days include the homepage with 65 clicks and the "How Gate Access Codes Work" blog with 133 clicks. Another notable blog, "Most Dangerous Cities in Georgia," received 59 clicks. Service pages like "Structured Cabling" also saw traffic with 13 clicks. While the highest traffic currently comes from blogs, Red Brick will continue its efforts to shift more towards encouraging traffic that is service and lead-oriented. This strategy aims to drive more qualified leads and focus on promoting core services alongside informative content. The balance between blog traffic and service pages is crucial for long-term success.

Ranking Keywords

Several key terms have shown substantial improvements in search engine rankings. Notably:

"Universal gate code for police" jumped 65 positions from 81 to 16.
"Atlanta video surveillance" also saw a rise, climbing 41 spots to position 14.
"Code gate" jumped 45 positions from 62 to 17.
"Openpath Control Center" moved 22 positions, from 34 to 12.

Over the past 28 days, iS3 experienced several key terms making significant leaps. RedBrick's optimization efforts are moving results in the right direction as we continue to strengthen iS3's online visibility and drive more traffic to the website.