Weekly Updates

Executive Summary

28-Day Overview

This week's report will evaluate how RedBrick's SEO strategies have affected Hunter Recruitment's website and analytics. It will outline the number of clicks on the site, the sites that grew the most, the most popular sites, and the biggest keyword movers over the past 28 days. This week, the RedBrick team wrote a blog post entitled "The Effective Strategy for Securing Skilled Plumbers" using several keywords to increase optimization.

A key takeaway for this week is that a majority of Hunter's traffic consists of job seekers going to the "Careers" page. This is a positive aspect to note because it implies that RedBrick's SEO efforts are attracting more and more of the right audience to Hunter's website.

Site Performance Updates

Understanding the Latest Metrics

Over the past 28 days, the website received a total of 116 clicks from Google Search, reflecting a 4% increase in traffic. The graph shows notable fluctuations in daily clicks, with peaks around August 4th and August 18th, reaching up to 9 clicks on those days. Traffic remained relatively steady, with some dips but an overall positive trend.

Growth Insights

Content engagement has grown significantly, with the career page up 42%, the contact page up 67%, and the job-seeker resources page up 200%. Key blog posts are also attracting their first clicks, expanding visibility. This growth highlights that current users are primarily job seekers, while those exploring the blog are using the website for valuable resources.

Top Performers

The homepage is the top-performing page with 87 clicks in the past 28 days, followed by the careers page with 27 clicks, and the contact page with 5 clicks. The job-seeker resources and "why employers choose HRA" pages also saw engagement, along with the blog post on recruiting HVAC technicians, which received its first clicks. This data highlights that a significant portion of visitors are people actively searching for jobs, reinforcing the website's effectiveness as a resource for job seekers. The high traffic on these pages indicates strong user intent and interest in employment opportunities.

Ranking Keywords

Several key terms have shown substantial improvements in search engine rankings. Notably:

"Hunter staffing" jumped 5 positions from 23 to 18.
"Recruitment" also saw a rise, climbing 33 spots to position 29.
"How to recruit HVAC technicians" moved 3 positions from 27 to 24.

Over the past 28 days, Hunter Recruitment saw some key terms move up positions. RedBrick's optimization efforts are moving results in the right direction as we continue to strengthen Hunter Recruitment's online visibility and drive more traffic to the website.