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eMars Weekly Updates

Executive Summary

28-Day Overview

This week's report will evaluate how RedBrick's SEO strategies have affected eMars's website and analytics. It will outline the number of clicks on the site, the sites that grew the most, the most popular sites, and the biggest keyword movers over the past 28 days. The RedBrick team published a blog called "What is a Prevailing Wage Job?" using keywords to increase optimization. eMars experienced an increase in traffic on pages with information about localized prevailing wages. The term "prevailing wages" also moved up a significant number of positions.

These results display that targeting certain keywords boosts eMars's visibility and credibility, making eMars a reliable source for detailed wage information. This growth in traffic and higher rankings will likely result in increased trust and engagement from users, offering more opportunities for conversions and strengthening eMars's position in the industry.

Monthly Form Submissions

23
July 2024

41
August 2024

Site Performance Updates

Understanding the Latest Metrics

Over the past 28 days, the website has experienced steady traffic flow, totaling 1,680 clicks from Google Search. This represents a 5% increase in traffic. The attached graph highlights the daily fluctuations, showing several significant peaks in website visits throughout the month. The pattern of traffic indicates a healthy, dynamic flow of visitors to the site.

Growth Insights

Content growth has shown significant improvement, with the Texas Prevailing Wages page experiencing a 26% increase in web traffic, gaining 45 additional visits. Similarly, the California Prevailing Wages page saw a 27% rise in traffic, adding 34 more visits. These positive changes reflect the effectiveness of the targeted keywords, driving more relevant traffic to the site. This upward trend is likely to enhance visibility and engagement with key audience segments.

Top Performers

The most popular content over the past 28 days shows strong engagement, with the homepage and prevailing wages pages for Texas and California leading in clicks, particularly driven by targeted search queries like "prevailing wage" and related terms.This trend highlights the impact of focusing on specific, relevant keywords to drive traffic and increase visibility for critical topics.

Ranking Keywords

Several key terms have shown substantial improvements in search engine rankings. Notably:

  • "Prevailing wages" jumped 71 positions from 85 to 14.
  • "Non prevailing wage" also saw a rise, climbing 67 spots to position 18.
  • "Prevailing wage definition" jumped 40 positions from 49 to 9.
  • "Loaded rate" moved from 37 to 5, landing it on the first page.

Over the past 28 days, eMars experienced several key terms making significant leaps. RedBrick's optimization efforts are moving results in the right direction as we continue to strengthen eMars's online visibility and drive more traffic to the website.

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