Audit Checklist
1. Initial Setup
Tool: Ahrefs
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Plug website into Ahrefs for a complete crawl.
2. First Impressions
Tool: SEO Pro Extension
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Click through website to get feel for content, overall site structure, and web design
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Analyze the formatting for H1s, H2s, H3s, meta titles & descriptions
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Document word count for core pages
3. Keyword Analysis Spreadsheet
Tool: Excel
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Identify low-hanging fruit (keywords ranking in positions 11-15).
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Research keywords that organic competitors rank for, but we do not.
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Document search volume (SV) for services in the company’s target areas.
4. Technical SEO Review
Tool: PageSpeed Insights
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Include screenshots of performance scores for both desktop and mobile.
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Include core web vitals assessment screenshots.
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Document any notable poor performance metrics.
5. Ahrefs Analysis
Tool: Ahrefs
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Note DR rating, how does it compare to organic competitors
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Analyze backlink quality and which way the numbers have been moving
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Document amount of KW in positions (1-3), (4-10), (11-20)
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Look at top trafficked pages for the website (note if the pages are blog heavy or service heavy)
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Research how many pages on the website receive 0 traffic at all (big indicator of quality of content or lack of seo tactics)
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Organic traffic ranking over the past year
Domain Ranking
Keyword Positions
Page Traffic
Organic Traffic
6. Crawl Results
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Include a screenshot of the Health Score
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Review 'All Issues' tab and document critical issues
