RooterPLUS! Weekly Updates
Executive Summary
28-Day Overview
This report provides an overview of the last 28 days for RooterPLUS!'s website, specifically evaluating the organic traffic and biggest keyword movers. The report also evaluated the past 7 days of the leading pages' traffic. The RedBrick team wrote and published a blog this week entitled "What's a Sump Pump and What Does It Do?" with several keywords. The team also added internal links to many of the blog posts to increase RooterPLUS!'s SEO performance.
The site has experienced a significant increase in organic traffic and localization, providing more opportunities for reaching potential customers in targeted areas. The past month has seen RooterPLUS! not only expand its audience through effective SEO and content strategies but also strengthen its local market presence, setting a robust foundation for continued growth and customer engagement.
Site Performance Updates
Understanding the Latest Metrics
The graph displays a significant increase in organic traffic to the RooterPLUS! website over the past 28 days, starting at 1,144 visitors on August 12th and rising to 1,530 visitors by August 26th. Although there was a slight dip to 1,496 visitors by September 2nd, the overall upward trend reflects growing engagement. The noticeable spike in the week of August 26th indicates the success of ongoing SEO efforts and the positive momentum in attracting more visitors to the site.
Top Performers
The data over the past 7 days shows that key blog posts and service-related pages on the RooterPLUS! website are seeing notable traffic increases, particularly the "Water Shut-Off Valve" and "Whistling Toilet Fixes" blog posts. These substantial gains indicate that informative, problem-solving content is highly appealing to the audience. However, some service pages, like "We Are Hiring" and "Sump Pump Troubleshooting," have experienced traffic drops. Overall, the upward trend in blog traffic points to an effective content strategy that is driving engagement and improving brand presence.
Ranking Keywords
Several key terms have shown substantial improvements in search engine rankings. Notably:
- "How to remove outdoor faucet" jumped 81 positions from 100 to 19.
- "Toilet repair plumbing" climbed 78 spots from position 89 to 11, almost landing it on the first page.
- "How to shut off shower water" jumped 66 positions from 80 to 14.
- "Drain repair Atlanta" moved 64 positions from 81 to 17.
Over the past 28 days, RooterPLUS! has seen an increase in localization in their top keywords. It is worth noting that "drain repair Atlanta" is almost on the first page because Atlanta is a large area, making it very difficult to rank for. Many other locations are also in the keywords, such as Acworth, Kennesaw, Canton, Dallas, Roswell. These results are boosting the local SEO, making RooterPLUS! appear more prominent and relevant in local searches, which can significantly increase the likelihood of attracting new customers.
