Days 1-3
Discovery & Setup
0%
Initial client setup and discovery
Days 4-10
Research & Analysis
0%
Keyword research and competitor analysis
Days 11-20
Strategy & Planning
0%
Strategy development and mapping
Days 21-30
Initial Implementation
0%
First optimization wave
Discovery & Setup Phase (Days 1-3)
1Client Intake & Access Setup
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Collect client contact information and project details
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Obtain website access credentials (FTP, CMS, hosting)
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Set up Google Analytics and Search Console access
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Create client folder structure and documentation system
2Initial Site Audit & Assessment
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Run comprehensive technical SEO audit
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Check current keyword rankings and organic traffic
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Analyze existing content inventory
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Identify immediate technical issues and opportunities
3Client Goals & Expectations
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Conduct client discovery call to understand business goals
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Define target audience and buyer personas
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Set realistic expectations and timeline
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Establish KPIs and success metrics
Research & Analysis Phase (Days 4-10)
1Comprehensive Keyword Research
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Research primary and secondary keywords
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Analyze search volume and competition data
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Identify long-tail keyword opportunities
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Create keyword priority matrix (difficulty vs. opportunity)
2Competitive Analysis
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Identify top 5-10 organic competitors
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Analyze competitor keyword strategies
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Evaluate competitor content quality and gaps
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Assess competitor backlink profiles
3Technical Analysis Deep Dive
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Analyze site architecture and URL structure
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Check page speed and Core Web Vitals
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Review mobile-friendliness and responsive design
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Audit existing schema markup and structured data
Strategy & Planning Phase (Days 11-20)
1Keyword Mapping & Content Strategy
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Create comprehensive keyword mapping document
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Map keywords to existing pages and identify content gaps
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Develop content optimization priorities
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Plan new content creation strategy
2Technical SEO Strategy
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Prioritize technical issues by impact and difficulty
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Create site architecture improvements plan
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Design internal linking strategy
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Plan schema markup implementation
3Campaign Planning & Timeline
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Create 90-day optimization roadmap
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Set monthly milestones and deliverables
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Plan resource allocation and task prioritization
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Establish reporting schedule and KPI tracking
Initial Implementation Phase (Days 21-30)
1On-Page Optimization Launch
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Optimize high-priority page titles and meta descriptions
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Implement header tag optimization (H1, H2, H3)
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Begin content optimization for target keywords
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Implement initial internal linking improvements
2Technical Implementations
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Fix critical technical SEO issues
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Optimize images and implement alt tags
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Implement schema markup on priority pages
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Set up enhanced tracking and monitoring
3Monitoring & Quality Assurance
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Verify all implementations are working correctly
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Test mobile responsiveness and user experience
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Submit updated sitemap to search engines
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Document all changes and create baseline metrics
30-Day Onboarding Deliverables
Initial Site Audit Report
Comprehensive technical and SEO audit identifying opportunities, issues, and baseline metrics.
Due: Day 5
Keyword Research & Analysis
Detailed keyword strategy with priority matrix, search volumes, and competitive analysis.
Due: Day 10
Competitive Analysis Report
In-depth competitor research with gap analysis and strategic recommendations.
Due: Day 12
SEO Strategy & Roadmap
90-day optimization plan with keyword mapping, content strategy, and implementation timeline.
Due: Day 18
Initial Optimization Report
Documentation of first-wave optimizations with before/after comparisons and next steps.
Due: Day 30
Monthly Analytics Setup
Configured tracking systems, custom dashboards, and baseline performance report.
Due: Day 25