RedBrick Light Audit
SEO Fundamentals
Keywords
- 287 total KWs across the entire site
- There are 0 KWs in the top 1-10 positions
- There are 4 KWs in the top 11-20 positions
Organic Traffic
From October of 2023 to the beginning of February 2024, there was zero organic traffic on this site. There was a spike in traffic March 9, likely due to the overhaul changes that are represented by the green dots on the graph. The highest peak of traffic was on April 1st with 9 visitors. Organic traffic has fluctuated greatly since then, but is currently sitting at 0 visitors.
Domain Rating
- You have a DR of 2.3
- Your competitor Franchise Direct has a DR of 70
- Your DR is considered low, which can negatively impact your site's visibility and authority in search engines. A low DR often means that the site has few high-quality backlinks, which can limit its ability to rank well in search results, reduce organic traffic, and make it harder to compete with other sites in your industry.
- Your site has 8 backlinks, while your competitor has 36.6k, putting you at a major disadvantage in terms of SEO and visibility.
Headings
The H1 on the homepage is "Find your best franchises." It's a good thing that the site only has one H1, but it should be more descriptive. Customers won't really know what your website is for based on this alone. Here is number of headings on the homepage:
- H1 - 1
- H2 - 33
- H4 - 3
- H5 - 8
In a well-structured website, heading levels should typically decrease in quantity as they move down the hierarchy to maintain a logical flow. Ideally, there should not be more H5s than H3s because this breaks the natural progression of heading levels. With H3 headings representing broader subtopics and H4 or H5 headings providing more specific details, having more H5s than H3s could confuse both users and search engines by creating an imbalanced structure that may imply less logical content organization.
Word Count
The word count on all of the main pages is relatively low.
Home Page: 791
By Location: 197
By Investment: 162
By Industry: 229
By Popular: 642
The site needs more words on each page to further elaborate what their business is. It is a little confusing right now and could be easier to understand if there was more information about the business throughout the site.
Your Red Brick Score
The Breakdown
Category |
Perfect (100%) | Good (75%) | Poor (50%) | Bad (25%) |
Domain Rating (30 pts) | ✔️ +7.5 | |||
Organic Traffic (30 pts) |
✔️ +7.5 | |||
Technical SEO (10 pts) | ✔️ +2.5 | |||
Keywords (10 pts) | ✔️ +2.5 | |||
User Experience (10 pts) | ✔️ +5 | |||
Page Speed (10 pts) | ✔️ +7.5 |
- DR: We rated it "bad" because it is significantly low, especially compared to your competitor.
- Keywords: "Bad" because your site had significantly less keywords than your competitor.
- Technical SEO: We didn't conduct a crawl but let me know if you want us to Alex.
- Organic Traffic: "Bad" because the majority of the months throughout this year, you've had no traffic on the site.
- UX: "Poor" because it takes time for users to accomplish what they want to do, but ultimately, they can accomplish it.
- Page Speed: "Good" because it is a 91/100, so it is good but not perfect.