Formax Weekly Updates

Executive Summary

28-Day Overview

This week's report will evaluate how RedBrick's SEO strategies have affected Formax's website and analytics. It will outline the number of clicks on the site, the sites that grew the most, the most popular sites, and the biggest keyword movers over the past 28 days. This week, the RedBrick team wrote two blog posts entitled "Choosing the Right Paper Weight" and "Printing Lingo: Understanding 80# Uncoated Paper," both containing keywords to increase optimization. We also corrected tens of pages that contained orphan pages, which are pages that are not properly linked.

Some of Formax's pages experienced significant growth compared to previous time periods. This enhances the site's visibility, making it more likely to appear in search engine results, which in turn attracts more visitors. This growth can potentially result in increased engagement from users, offering more opportunities for conversions and strengthening Formax's position in the industry.

Site Performance Updates

Understanding the Latest Metrics

Over the past 28 days, the website has received 9,687 clicks from Google Search, showing a steady flow of traffic with peaks and troughs throughout the month. Overall, there's been a 4% increase in traffic, indicating positive growth in visitor engagement. The graph illustrates fluctuations in daily clicks, with the highest points approaching 500 clicks per day, particularly towards the end of the month.

Growth Insights

The content has seen strong growth, with the laminated printing page up by 11% and the homepage gaining 71% more clicks. Other pages, like the union bug printing and collating explanations, also saw increases of 54% and 119%, respectively. This growth is driving more traffic and engagement across the site, boosting visibility and potential customer interactions. The result is a more prominent online presence, directly contributing to business opportunities.

Top Performers

Recent data shows a significant increase in content engagement, with the top-performing blog attracting 1,679 clicks. This surge is fueled by strong search query performance on topics like paper sizes, booklet printing, and lamination. The impact of this growth is clear, as more visitors are turning to these pages for valuable information, boosting both traffic and brand recognition.

Ranking Keywords

Several key terms have shown substantial improvements in search engine rankings. Notably:

"Collate" jumped 82 positions from 90 to 8.
"Print maps" also saw a rise, climbing 80 spots to position 5.
"Ring binding" jumped 80 positions from 82 to 2.
"External margin" moved from 83 to 3, landing it on the first page.

Over the past 28 days, Formax experienced several key terms making significant leaps. RedBrick's optimization efforts are moving results in the right direction as we continue to strengthen Formax's online visibility and drive more traffic to the website.