Expo Home Weekly Updates

Executive Summary

28-Day Overview

This week's report will evaluate how RedBrick's SEO strategies have affected Expo's website and customer engagement. It will outline the number of clicks on the site, the sites that grew the most, the most popular sites, and the biggest keyword movers over the past 28 days.

The RedBrick team completed two blog posts entitled "Exploring Window Styles: Choosing the Best Fit for Your Texas Home" and "Discovering the Best Window Materials: Why Anlin Del Mar Windows Stand Out," both containing many keywords. We also corrected tens of pages that contained orphan pages, which are pages that are not properly linked.

Expo experienced an increase in traffic this month, specifically to certain home improvement topics. They also saw many keywords move up several positions, including some localized ones. This growth in traffic and higher rankings will likely result in increased trust and engagement from users, offering more opportunities for conversions and strengthening Expo's position in the home improvement industry.

Site Performance Updates

Understanding the Latest Metrics

Over the past 28 days, the website received 2,629 clicks from Google Search, reflecting a 25% increase in traffic. The graph shows a consistent upward trend, with daily clicks fluctuating between 80 and 120, peaking around August 25th. This positive momentum indicates growing visibility and engagement with the site.

Growth Insights

The biggest change in the website's growing content is the "Love Your Home Sweepstakes" page, which generated 133 additional clicks. Another significant increase is seen on the main domain, which grew by 128 clicks, a 45% increase from the previous period. The blog post on shower installation surged by 371%, showing a sharp rise in interest. These trends indicate strong performance in promotional content and increased interest in specific home improvement topics, leading to greater overall engagement.

Top Performers

The website's most popular content saw strong engagement, with the main domain pages leading in clicks. The "Love Your Home Sweepstakes" drew 133 clicks, showing interest in promotions. Key blog posts on energy-efficient windows and front door materials attracted 121 and 120 clicks, respectively. This indicates that both core content and targeted blog posts effectively drive traffic.

Ranking Keywords

Several key terms have shown substantial improvements in search engine rankings. Notably:

"Walk in shower contractors" jumped 94 positions from 98 to 4.
"Installation of a shower" also saw a rise, climbing 90 spots to position 5.
"Home improvement events" jumped 90 positions from 98 to 8.
"Best home improvement" moved from 74 to 6.
"Bow windows Fort Worth TX" also saw a rise, moving 56 spots to position 8.

Over the past 28 days, Expo experienced many key terms making huge leaps. Many keywords were not even close to landing on the first page, and now there are several ranking in the top 10 positions. RedBrick's optimization efforts are moving results in the right direction as we continue to strengthen Expo's online visibility and drive more traffic to the website.